East West Essentials was founded in 2005 by Dr. Jeanne Wilson and her daughters, Holli McHugh, Heather Wilson, and celebrity nutritionist Haylie Pomroy (author of The Fast Metabolism Diet). The core value today for East West Essentials is "for our company to be effective we must always listen to our clients. We have from day one and will always continue to do so." Unlike many lines of wellness supplements, it is not owned by a large pharmaceutical company, rather it is privately run and operated by the Wilson family with the sole goal of helping men and women achieve optimal wellness, now through the new apps as well!